:root {
  --bg: #0a0a0a;
  --bg-alt: #111111;
  --fg: #f2ede4;
  --fg-muted: #a09890;
  --accent: #c0392b;
  --accent-soft: rgba(192,57,43,0.12);
  --border: rgba(242,237,228,0.08);
  --section-gap: 120px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', sans-serif;
  font-weight: 400;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

/* Grain overlay */
body::before {
  content: '';
  position: fixed;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.04'/%3E%3C/svg%3E");
  pointer-events: none;
  z-index: 9999;
  opacity: 0.5;
}

/* Nav */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 28px 60px;
  border-bottom: 1px solid var(--border);
}
.nav-brand {
  font-family: 'Playfair Display', serif;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.02em;
  color: var(--fg);
}
.nav-cta {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  text-decoration: none;
  border: 1px solid var(--accent-soft);
  padding: 8px 16px;
  border-radius: 4px;
  transition: all 0.2s;
}
.nav-cta:hover {
  background: var(--accent-soft);
}

.nav-tagline {
  font-size: 12px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--fg-muted);
  font-weight: 500;
}

/* Hero */
.hero {
  min-height: calc(100vh - 80px);
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
  gap: 80px;
  padding: 80px 60px;
  position: relative;
}
.hero::before {
  content: '';
  position: absolute;
  top: -200px;
  right: -200px;
  width: 600px;
  height: 600px;
  background: radial-gradient(circle, rgba(192,57,43,0.06) 0%, transparent 70%);
  pointer-events: none;
}
.hero-label {
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 28px;
}
.hero-headline {
  font-family: 'Playfair Display', serif;
  font-size: clamp(52px, 6vw, 88px);
  font-weight: 900;
  line-height: 1.05;
  letter-spacing: -0.02em;
  margin-bottom: 28px;
  color: var(--fg);
}
.hero-headline em {
  font-style: italic;
  color: var(--accent);
}
.hero-sub {
  font-size: 18px;
  line-height: 1.7;
  color: var(--fg-muted);
  max-width: 480px;
  margin-bottom: 40px;
  font-weight: 300;
}
.hero-meta {
  display: flex;
  align-items: center;
  gap: 16px;
}
.hero-meta-item {
  font-size: 12px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--fg-muted);
}
.hero-meta-dot {
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: var(--accent);
}
.hero-visual {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
}
.hero-image-frame {
  position: relative;
  width: 100%;
  max-width: 420px;
}
.hero-img {
  width: 100%;
  height: 560px;
  object-fit: cover;
  display: block;
  border: 1px solid var(--border);
}
.hero-glow {
  position: absolute;
  inset: -1px;
  box-shadow: 0 0 80px rgba(192,57,43,0.2), 0 0 120px rgba(192,57,43,0.08);
  pointer-events: none;
}
.hero-persona-label {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: 100%;
  max-width: 420px;
  padding: 12px 0;
  border-top: 1px solid var(--border);
}
.persona-name {
  font-size: 11px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--fg-muted);
}
.persona-status {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 11px;
  letter-spacing: 0.1em;
  color: var(--fg-muted);
}
.status-dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: #22c55e;
  box-shadow: 0 0 8px #22c55e;
  animation: pulse 2s infinite;
}
@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.5; }
}

/* Stats */
.stats {
  padding: 80px 60px;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  background: var(--bg-alt);
}
.stats-grid {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr;
  align-items: center;
  gap: 0;
}
.stat-item {
  padding: 0 40px;
}
.stat-item:first-child { padding-left: 0; }
.stat-number {
  font-family: 'Playfair Display', serif;
  font-size: clamp(40px, 4vw, 56px);
  font-weight: 700;
  color: var(--fg);
  line-height: 1;
  margin-bottom: 10px;
}
.stat-label {
  font-size: 13px;
  color: var(--fg-muted);
  line-height: 1.4;
  max-width: 180px;
  font-weight: 300;
}
.stat-divider {
  width: 1px;
  height: 60px;
  background: var(--border);
}

/* Manifesto */
.manifesto {
  padding: 100px 60px;
}
.manifesto-inner {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}
.manifesto-rule {
  height: 1px;
  background: var(--border);
  margin-bottom: 48px;
}
.manifesto-rule:last-child { margin-bottom: 0; margin-top: 48px; }
.manifesto-quote {
  font-family: 'Playfair Display', serif;
  font-size: clamp(22px, 2.5vw, 32px);
  font-style: italic;
  line-height: 1.5;
  color: var(--fg);
  font-weight: 400;
}

/* Process */
.process {
  padding: 100px 60px;
  background: var(--bg-alt);
}
.process-header {
  margin-bottom: 80px;
}
.section-tag {
  display: block;
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 16px;
}
.process-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(36px, 4vw, 52px);
  font-weight: 700;
  color: var(--fg);
  line-height: 1.15;
}
.process-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
  position: relative;
}
.process-step {
  position: relative;
}
.step-number {
  font-family: 'Playfair Display', serif;
  font-size: 72px;
  font-weight: 900;
  color: rgba(192,57,43,0.15);
  line-height: 1;
  margin-bottom: 24px;
}
.step-connector {
  display: none;
}
.step-title {
  font-family: 'Playfair Display', serif;
  font-size: 26px;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 16px;
}
.step-desc {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.7;
  margin-bottom: 28px;
  font-weight: 300;
}
.step-img-wrap {
  overflow: hidden;
  border: 1px solid var(--border);
}
.step-img {
  width: 100%;
  height: 200px;
  object-fit: cover;
  display: block;
  transition: transform 0.4s ease;
}
.step-img-wrap:hover .step-img { transform: scale(1.04); }

/* Personas */
.personas {
  padding: 100px 60px;
}
.personas-header {
  max-width: 700px;
  margin-bottom: 64px;
}
.personas-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(30px, 3.5vw, 48px);
  font-weight: 700;
  color: var(--fg);
  line-height: 1.2;
  margin-bottom: 20px;
}
.personas-sub {
  font-size: 16px;
  color: var(--fg-muted);
  line-height: 1.7;
  font-weight: 300;
}
.persona-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.persona-card {
  background: var(--bg-alt);
  border: 1px solid var(--border);
  overflow: hidden;
}
.persona-img-wrap {
  overflow: hidden;
}
.persona-img {
  width: 100%;
  height: 320px;
  object-fit: cover;
  display: block;
  transition: transform 0.4s ease;
}
.persona-card:hover .persona-img { transform: scale(1.04); }
.persona-info {
  padding: 28px;
}
.persona-type {
  font-size: 11px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 8px;
}
.persona-name-p {
  font-family: 'Playfair Display', serif;
  font-size: 22px;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 12px;
}
.persona-desc {
  font-size: 14px;
  color: var(--fg-muted);
  line-height: 1.6;
  font-weight: 300;
}

/* Why Now */
.why-now {
  padding: 100px 60px;
  background: var(--bg-alt);
}
.why-now-grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 80px;
  align-items: center;
}
.why-now-img {
  width: 100%;
  height: 520px;
  object-fit: cover;
  display: block;
  border: 1px solid var(--border);
}
.why-now-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(28px, 3vw, 40px);
  font-weight: 700;
  color: var(--fg);
  line-height: 1.2;
  margin-bottom: 40px;
}
.why-now-points {
  display: flex;
  flex-direction: column;
  gap: 24px;
}
.why-point {
  display: flex;
  gap: 20px;
  align-items: flex-start;
}
.why-point-icon {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
  flex-shrink: 0;
  margin-top: 8px;
}
.why-point-text {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.6;
  font-weight: 300;
}
.why-point-text strong {
  color: var(--fg);
  font-weight: 600;
}

/* Closing */
.closing {
  padding: 120px 60px;
  text-align: center;
}
.closing-inner {
  max-width: 900px;
  margin: 0 auto;
}
.closing-quote {
  font-family: 'Playfair Display', serif;
  font-size: clamp(36px, 4.5vw, 64px);
  font-weight: 900;
  line-height: 1.1;
  color: var(--fg);
  margin-bottom: 40px;
}
.closing-body {
  font-size: 18px;
  color: var(--fg-muted);
  line-height: 1.7;
  font-weight: 300;
  max-width: 640px;
  margin: 0 auto;
}

/* Footer */
.footer {
  padding: 60px;
  border-top: 1px solid var(--border);
  text-align: center;
}
.footer-brand {
  font-family: 'Playfair Display', serif;
  font-size: 20px;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 12px;
}
.footer-tagline {
  font-size: 13px;
  color: var(--fg-muted);
  margin-bottom: 20px;
  font-weight: 300;
}
.footer-copy {
  font-size: 11px;
  color: rgba(242,237,228,0.25);
  letter-spacing: 0.1em;
}

/* Mobile */
@media (max-width: 768px) {
  .nav { padding: 20px 24px; }
  .hero {
    grid-template-columns: 1fr;
    padding: 48px 24px;
    gap: 48px;
  }
  .hero-visual { order: -1; }
  .hero-img { height: 380px; }
  .stats { padding: 48px 24px; }
  .stats-grid { grid-template-columns: 1fr 1fr; gap: 24px; }
  .stat-divider { display: none; }
  .stat-item { padding: 0; }
  .manifesto { padding: 64px 24px; }
  .process { padding: 64px 24px; }
  .process-steps { grid-template-columns: 1fr; }
  .personas { padding: 64px 24px; }
  .persona-grid { grid-template-columns: 1fr; }
  .why-now { padding: 64px 24px; }
  .why-now-grid { grid-template-columns: 1fr; gap: 40px; }
  .why-now-img { height: 300px; }
  .closing { padding: 80px 24px; }
  .footer { padding: 40px 24px; }
}